Meet Alex Gharfeh, Arizona’s Social Media Video Expert

When I moved to America from Europe in 2000, my goal was simple: get an education and find a stable job. I followed the traditional path, but something always felt off. I wasn’t excited about the work I was doing.

That changed the day I picked up a camera. What started as a hobby quickly turned into something bigger. I found myself completely drawn to the process; capturing moments, experimenting with edits, and figuring out how to tell a story in a way that actually made people feel something.

Over time, I realized that great content isn’t just about making things look cool. It’s about connection. Whether it’s a brand trying to reach customers or a creator sharing their passion, the right video can make all the difference. That’s what I love most about this work: helping people bring their ideas to life in a way that feels real, engaging, and impactful.

Today, I run Abundant Media, where I work with businesses in Phoenix, Gilbert, and across the Valley to create videos that don’t just get views but actually make an impact. Whether that means getting more engagement, growing a brand, or telling a story that sticks, I’m here to help.